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Your pet deserves better than this.

Most pet shampoos are full of sulphates, synthetic fragrance, and ingredients you can't pronounce. Scruff Co™ is different. Clean formulas for dogs, cats, and more — real ingredients, and packaging you won't hide under the sink.

247 people are already on the waitlist. Waitlist members get 15% off their first order.
Vet Reviewed
Dogs, Cats & More
No SLS or Parabens
Wholesale Available
Vet-Reviewed Formulas
No Sulphates. No Synthetic Fragrance.
Dogs · Cats · Rabbits · Small Animals
Wholesale Available for Trade
100% Ingredient Transparency
pH Balanced for Pet Skin
Australian-Made
Cruelty Free
2–3 Day Dispatch
Private Label for Groomers
Vet-Reviewed Formulas
No Sulphates. No Synthetic Fragrance.
Dogs · Cats · Rabbits · Small Animals
Wholesale Available for Trade
100% Ingredient Transparency
pH Balanced for Pet Skin
Australian-Made
Cruelty Free
2–3 Day Dispatch
Private Label for Groomers

Five products.
All the problems solved.

Each formula is built around one question: what does your dog's skin actually need? Not what looks good on a label. Not what's cheapest to manufacture. What works.

01Bestseller

Gentle Pet Wash

Oat & Aloe Shampoo

300ml

If your dog is constantly scratching after a bath, it's probably the shampoo.

Colloidal oatmeal and aloe vera calm irritated skin while coconut-derived surfactants clean without stripping. pH-balanced for dogs. No SLS, no synthetic fragrance, no itch.

Colloidal OatmealAloe VeraCalendula
02Fan Favourite

Paw + Nose Balm

Coconut & Shea Salve

30ml stick

Cracked paw pads aren't just uncomfortable. They hurt.

A thick, protective balm in a no-mess stick. Coconut oil and shea butter repair cracked pads and dry nose leather fast. Formulated with food-safe ingredients so licking is fine.

Coconut OilShea ButterJojoba
03Daily Use

Deodorising Mist

Natural Odour Neutraliser

150ml

That dog smell between baths. You know the one.

A fast-drying mist that actually neutralises odour instead of masking it with synthetic fragrance. Safe for daily use on fur, bedding, and furniture. Leaves a clean, barely-there botanical scent.

Witch HazelAloe WaterChamomile
04New

Calming Bedtime Spray

Lavender & Chamomile Mist

100ml

Thunderstorms. Fireworks. The postman. Some dogs just can't switch off.

Mist onto bedding or directly onto fur before sleep. Lavender and chamomile are clinically studied for anxiety reduction. Not a sedative. Just something that actually helps them settle.

LavenderChamomileBergamot
05Travel Friendly

Waterless Foam Cleanser

No-Rinse Between Baths

200ml

Full baths aren't always possible. Muddy paws wait for no one.

A gentle foam that cleans, deodorises, and conditions in one step with no rinsing needed. Perfect for post-walk paws, quick freshening up, or dogs who hate water. No sticky residue.

Coconut SurfactantsOat ExtractAloe

What you'll never find in a Scruff Co™ bottle.

SLS
Parabens
Silicones
Alcohol
Synthetic Fragrance
Artificial Dyes
Phthalates
Formaldehyde
Coming Soon

Dogs were just
the beginning.

We're building dedicated ranges for every pet that deserves the same level of care. Each one formulated specifically for that species — not just a relabelled dog product.

Coming Soon
🐱

Scruff Co™
for Cats

Cats have sensitive skin too. We're working on it.

A dedicated feline range built around the fact that cats groom themselves constantly — so what's in the formula matters even more. Fragrance-free, pH-correct, and safe if licked.

Coming Soon
🐰

Scruff Co™
for Rabbits

Rabbits are more high-maintenance than people think.

Ultra-gentle formulas for the most sensitive skin in the pet world. No aerosols, no strong fragrance, no stress. Coming once we get the cat range right.

Coming Soon
🐹

Scruff Co™
for Small Animals

Guinea pigs, ferrets, chinchillas. They deserve clean too.

Specialist formulas for the small animals that get overlooked by every major pet brand. We haven't forgotten about them.

Also in development: Birds, ferrets, guinea pigs, chinchillas, and more. Every species gets its own formula — not a relabelled version of something else.

You should know
exactly what you're using.

Every active ingredient is listed here with a plain-English explanation of what it does. No proprietary blends. No hidden fillers. If it's in the bottle, it's here.

🌾
Stops the itch

Colloidal Oatmeal

When your dog won't stop scratching, this is what actually helps. Finely milled oat particles coat the skin and reduce inflammation. It's why dermatologists recommend it for eczema in humans too.

🌿
Heals irritated skin

Aloe Vera

Not just a buzzword. Aloe vera draws moisture into the skin and speeds up healing of hot spots and minor irritations. The kind of ingredient that earns its spot in a formula.

🌼
Calms redness and flare-ups

Calendula Extract

If your dog has seasonal allergies or sensitive skin that reacts to everything, calendula is one of the most effective natural anti-inflammatories available. Gentle enough for daily use.

Keeps coats soft without grease

Jojoba Oil

Jojoba is structurally similar to the skin's own oils, so it absorbs completely without leaving residue. Coats stay soft and paw pads stay moisturised without that heavy, oily feel.

🥥
Cleans without stripping

Coconut-Derived Surfactants

This is what we use instead of SLS. Derived from coconut oil, these surfactants lift dirt and odour without disrupting your dog's skin barrier. The difference is noticeable after the first wash.

💜
Takes the edge off anxious dogs

Lavender & Chamomile

These two together have real clinical evidence behind them for anxiety reduction. Not a cure, but genuinely useful for dogs that struggle with noise, separation, or just winding down at night.

"Every Scruff Co™ formula has been reviewed for ingredient safety, pH balance, and skin compatibility against veterinary dermatology guidelines."

Vet-Reviewed Formulation Standard
Caring for a dog's paw with Scruff Co™ balm
100%
Ingredient Transparency

The pet care aisle
needed fixing.

Walk down any pet care aisle and you'll find the same thing: long ingredient lists full of sulphates and synthetic fragrance, packaged in plastic bottles that look like they belong in a service station.

Pet parents who care about what goes on their own skin started asking the same questions about their dogs. Why is this formula so complicated? What does half this ingredient list actually do? Why does my dog itch more after a bath?

Scruff Co™ was built to answer those questions. Fewer ingredients, all of them explained. Packaging designed to sit beside your own skincare. Formulas that fix problems instead of creating new ones.

01

Design that earns its keep

Packaging that looks good isn't vanity. It's a signal that the brand takes everything seriously — including what's inside.

02

Ingredients you can actually read

If you can't pronounce it, you shouldn't have to guess what it does. Every active in our formulas is listed and explained in plain English.

03

Grooming that doesn't cause more problems

Most pet shampoos leave dogs itchier than before. We built our formulas specifically to avoid the ingredients that cause that. It's a low bar, but here we are.

04

Products worth keeping out

You shouldn't have to hide your dog's grooming products under the sink. Scruff Co™ is designed to sit on your shelf without embarrassing anyone.

Real pets. Real results.

Every formula was tested by real pet owners before we launched. These are their words, not ours.

5.0
Beta tester average
"Mochi had been scratching after every bath for two years. I'd tried four different 'sensitive' shampoos — all made it worse. After one wash with the Gentle Oat Shampoo, the scratching stopped. I actually cried."
Post-bath itching
SK

Sarah K.

Mochi — Golden Retriever, 3 yrs

Melbourne, VIC

"The Paw Balm is the only one that's actually fixed Biscuit's cracked pads. I've tried coconut oil, Vaseline, three different balms from the pet store. This is the one. His pads are soft for the first time in years."
Severely cracked paw pads
JT

James T.

Biscuit — Staffy, 6 yrs

Sydney, NSW

"Luna has a skin condition and I'm obsessive about what goes on her. I read the full INCI list before I'd even consider a product. Scruff Co™ is the first pet brand where I could actually verify every ingredient."
Chronic skin condition
PM

Dr. Priya M.

Luna — Border Collie, 4 yrs

Brisbane, QLD

"I run a mobile dog wash and I've been looking for a professional-grade product I'm not embarrassed to use. The Foaming Cleanser is genuinely impressive — quick rinse, no residue, dogs don't react to it."
Professional use, mixed breeds
TR

Tanya R.

Professional groomer — 12 dogs/day

Perth, WA

Vet Reviewed

Dr. A. Nguyen, BVSc

Small Animal Practitioner, Melbourne VIC

"The formulas are pH-balanced for pet skin, free from known irritants, and use preservative systems I'm comfortable recommending. I see too many pets with contact dermatitis from conventional grooming products. This is a meaningful step in the right direction."

Share your pet. Tag us when we launch.

#ScruffFam

Dog people
who actually care.

The Scruff Fam is for pet parents who read ingredient labels, who ask questions, and who think their dog deserves the same level of care they give themselves. Early access, honest pricing, and a give-back program that means something.

You get it first

New products, seasonal drops, and limited kits go to the Scruff Fam before anyone else. No waiting for a restock that may never come.

Better value, always

Members-only bundles with grooming tools, wipes, and travel sizes. Priced for people who actually use this stuff regularly.

Your purchase does more

A portion of every kit sold goes to rescue organisations. You're not just buying a good product. You're helping an animal that needs it.

A community that gets it

Dog people who care about what they put on their pets. Share your dog, join the #ScruffFam challenge, get featured on our feed.

Every kit sold helps a rescue animal.

A portion of every Scruff Kit sold goes directly to partner rescue organisations. The animals who need care the most shouldn't have to wait for it.

1 kit
= 1 rescue donation
Trade & Wholesale

Built for the pros
who use it every day.

If you're washing dogs for a living, you need a product that performs consistently, doesn't irritate sensitive skin, and looks professional in your space. That's exactly what we built.

Who We Work With

🚿Dog Washes
🚐Mobile Groomers
✂️Grooming Salons
🏥Vet Clinics
🛍️Pet Boutiques
🏠Boarding Kennels
Pet Hotels
🐾Animal Shelters

Trade pricing from day one

No minimum order thresholds to unlock trade rates. If you're a professional, you get professional pricing from your first order.

Fast, reliable dispatch

2-3 business day dispatch from our Australian warehouse. Consistent stock levels so you're never left without product when a client walks in.

White-label options

Want Scruff Co™ formulas under your own brand? We offer private label for established grooming businesses. Minimum quantities apply.

Dedicated trade support

A real person to talk to about orders, stock, and product questions. Not a chatbot. Not a ticket system. An actual contact.

Ready to stock Scruff Co™ in your business?

We're currently onboarding trade accounts ahead of our public launch. Get in early for priority stock allocation and launch pricing.

Or email us at [email protected]

Questions worth
answering properly.

If something isn't answered here, email us at [email protected]

Yes. The Paw Balm is formulated with food-grade safe ingredients specifically because dogs lick their paws. It contains no synthetic fragrance, no mineral oil, and no ingredients flagged as toxic to dogs by the ASPCA. That said, it's not designed to be eaten in large quantities — if your dog is obsessively licking, a soft cone for 10 minutes after application will let it absorb properly.

Scruff Co™ formulas are built specifically for sensitive and allergy-prone skin. We use colloidal oatmeal and calendula extract as the primary actives — both are clinically recognised for reducing skin inflammation. We exclude sulphates, synthetic fragrance, parabens, and silicones, which are the most common irritants in standard pet shampoos. That said, every dog is different. If your dog has a diagnosed allergy to a specific ingredient, check the full ingredient list on each product page before use.

All Scruff Co™ formulas have been reviewed against veterinary dermatology guidelines for ingredient safety, pH balance, and skin compatibility. We use the term 'vet-reviewed' accurately — the formulas have been assessed, not just endorsed for marketing purposes. We are not a registered veterinary medicine and make no therapeutic claims.

No. Dog and cat skin have different pH levels and different sensitivities. Some ingredients safe for dogs are toxic to cats (particularly certain essential oils). We are building a dedicated cat range — until that launches, please do not use dog-specific products on cats. The Coming Soon section on this page has more detail on what we're working on.

For most dogs, once every 2-4 weeks is appropriate. Over-bathing strips the skin's natural oils regardless of how gentle the formula is. Dogs with skin conditions may benefit from more frequent washing with a medicated shampoo prescribed by their vet — our wash works well as a maintenance product between those treatments.

Launching Q3 2026

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everyone else does.

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